Welcome

This is how we look at the business of exhibition and tell our clients that the best route to success globally is to demonstrate the best in your products and services in the most dynamic way and reach superior dimensions. The most important thing for us is that we help our clients work out this process in a manner that is seamless, unassuming and reinforced with mutual trust.

Exhibitions have also today emerged as 3D business as they help display or demonstrate the products and services, while giving them the dynamic push across continents at various trade fairs and shows. We provide the extra dimension in our effort to get the best across to our clients that include affordable package tailor-made for them apart from finding them potential clients.

The Rush for Africa's Resource!

Exhibitions and Trade Fairs are one of the most effective mediums for establishing and maintaining customer relations. Exhibitions offer an unparalleled and cost-effective opportunity to showcase products and services, launch new products and enter new markets. They are the major part of product marketing. They have advantages, which other forms of marketing and promotions cannot offer. They provide the opportunity for large numbers of buyers and sellers in an industry to come into direct contact with each other in one place at the same time.

Exhibitions offer mass exposure, enabling you to reach a large proportion of the marketplace in a short space of time. They are also one of the quickest and most cost-effective means of exploring and entering new export markets.

Why Exhibit?

Exhibitions are an influential, flexible and highly cost-effective business tool – as well as being significant wealth generators in their own right. In established economies they are a vital part of the marketing mix, alongside direct selling, advertising, direct mail and the Internet.

Exhibitions are one of the most effective mediums for establishing and maintaining customer relations. In an increasingly digital age, they are the only media where buyer, seller and product physically come together - a potent force for business.

Highly targeted

With their tightly focused profiles and carefully targeted audiences, trade exhibitions are highly cost-effective sales and marketing platforms.

Flexible

Exhibitions provide a highly flexible environment in which a wide range of sales and marketing objectives can be achieved from generating sales leads and launching new products, to building brand image, maintaining customer relations and appointing new agents. With a wealth of exposure opportunities, from stand presence and sponsorship, to seminars and competitions, and awards, together with our web sites, ETPL events provide a dynamic environment for your sales and marketing activities.

A two-way communication process

Unlike magazines and direct mail, exhibitions involve a two-way communication process. Visitors can question, challenge and debate. Exhibitors can give and seek information. Most importantly, business is conducted face to face - the most persuasive form of selling, and of building customer relationships.

The buyer comes to you

Exhibition visitors are pro-active rather than passive recipients of your sales and marketing messages. They make a conscious decision to attend, and set aside valuable time to do so. Many are specifiers and influencers who it might otherwise be impossible to identify.

Neutral sales environment

The buyer feels under no great pressure to buy, while the seller is not apprehensive about visiting the buyer on his home territory.

A three-dimensional media

Whilst an advert, direct mailing or web page may say a product is the fastest, quietest, smallest or most advanced on the market, at an exhibition, buyers can see, taste, touch and try your product for themselves . Nothing beats the impact of a live demonstration.

Fast market penetration

You can reach a large proportion of the market in a short space of time. Whether you are looking to raise your company profile, change market perceptions or generate sales leads, you can achieve more in four days at an exhibition than you might otherwise achieve in months.

Exhibitions are also one of the quickest and most cost-effective means of exploring and entering new export markets.

Individually, the benefits listed are not unique to exhibitions but what is unusual is their combination in a single, highly flexible promotional tool. Exhibitions combine the mass-reach of advertising, the targeting of direct mail, the persuasive power of face-to-face selling, and the networking benefits of the Internet, to create a unique environment in which a wide range of sales and marketing objectives can be pursued, either singly, or side by side.

Why Visit?

There are many ways of sourcing product and supplier information, but only exhibitions allow you to put a suppliers’ claims comprehensively to the test easily and cost effectively – by examining the products for yourself, questioning their creators, and comparing and contrasting their performance. Specifically, visitors attend exhibitions to:

See what’s new

Exhibitions are a recognized launch pad for new products, and an extremely time-efficient way to keep up to date with the latest innovations.

Evaluate products and suppliers

You can compile a wide range of competitive information on products and suppliers in a concentrated period of time. According to the US Center for Exhibition Industry Research (CEIR), decision-makers are more likely to name trade shows as an ‘extremely useful’ source of purchasing information than any other media.

Keep abreast of industry and market developments

Exhibitions are a rich source of new ideas and applications and, as such, play an important role in strategic planning and business generation. ETPL works closely with sponsoring trade associations and the media to ensure our events are at the forefront of developments.

To network/develop business contacts

Exhibitions are a focal point for industry, attracting a broad cross-section of representatives, from buyers and sellers, to trade associations and the media. Other common reasons for attending exhibitions include:

• To consolidate business relationships
• To solve specific problems
• To find new markets
• To appoint agents/seek principals
• To discuss specific terms/conditions/pricing
• To obtain technical knowledge
• To discuss business needs in a neutral environment

Participation levels:

Two options available to exhibitors:

Space Only Option :
Bare space at the exhibition, minimum 18 sqm.


Shell Scheme Option :
Built up shell scheme stand, which will include one table, 2 chairs, 3 spot lights, one power point, exhibitor’s name on fascia and carpet with every 9sqm. (More space in multiples of 9sqm, e.g. 18, 27, 36, 45, 54, 72 sqm). Exhibitor’s company details in official show catalogue.


Other ways of participations includes sponsorships, seminars and so on. Details will be provided once an exhibitor requests for more information.

Option available to exhibitors:

Other ways of participations includes sponsorships, advertisement in invitations, banners, news paper ads, seminars and so on. Details will be provided once an exhibitor requests for more information.

Catalogue Exhibition

STARCATEX is a unique and service oriented concept designed to meet the business needs of the modern world.

Trade exhibitions are widely recognized as the most effective way of marketing products and services – especially in developing markets. But the sheer cost of space, travel, accommodation and staff time means that the vast majority of small and medium sized exporters simply cannot afford a presence at all the overseas exhibitions they would like.

For the businessman or woman who cannot devote the time and resources to participate in large numbers of trade exhibitions overseas, “STARCATEX” offers a low cost, high return alternative that provides effective market penetration at a fraction of the cost of full exhibition participation.

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